FMP
Imagem de capa: Visual Identity Guidelines - FMP Faculdade de Direito, Porto Alegre

Visual Identity Guidelines

Core Elements of the Visual Identity

Applying the visual identity correctly ensures consistency and recognition, and reinforces our values across the brand's channels and touchpoints. That is why all the guidelines presented here must be followed.

Example of correct institutional colors of the visual identity

Institutional Colors

They must be applied as specified in the manual. Changes or non-standard shades may cause inconsistencies.

Example of correct visual identity typography

Typography/Fonts

Font choice preserves visual unity. Always use the designated fonts and avoid substitutions that undermine the brand identity.

Example of correct visual identity graphic elements

Graphic Elements

Graphic patterns must be applied according to the guidelines. Do not modify them or use them out of alignment.

Example of correct visual identity spacing and proportions

Spacing and Proportions

Respect the established margins and minimum spacing.

Example of correct visual identity applications on backgrounds

Applications

Avoid backgrounds that compromise visibility or alter the perception of the brand.

Example of recommended file formats for the visual identity

File Formats

Use the original visual identity files available on our website.

Download the Visual Identity Manual

Using our visual identity correctly strengthens our presence and ensures consistency across all channels.

If you have any questions, contact the team in charge at: marketing@fmp.com.br